Consulting example
A consulting strategy presentation, recommendation first
An advisory firm's store network recommendation to a retailer's board, for consultants and strategy teams. It follows the situation, complication and answer structure: what the diagnostic found, the recommendation, the $86M programme and its payback, and a four-phase roadmap.
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01Cover
Store Network Strategy 2027–2030
Recommendation to the Halvorsen Home board · 14 October 2026 · Calder Wynn Advisory
02Agenda
What we'll cover
- The situation today
- Why the network must change
- Our recommendation
- The business case
- Workplan and team
03Section
The situation
Sales are holding, but the store estate no longer fits how customers shop.
04Key numbers
A profitable chain with a costly estate
Rent and staffing per store rose 14% in three years while footfall fell 9%, eroding four points of margin.
- $1.2B — Annual revenue
- 148 — Stores in 6 states
- 31% — Of sales now online
- 23 — Stores below breakeven
05Chart
Online growth is coming from stores' own catchments
Chart: Store sales ($M), Online sales ($M) across 2023, 2024, 2025, 2026E.
- Store sales ($M): 2023 910 · 2024 880 · 2025 850 · 2026E 830
- Online sales ($M): 2023 240 · 2024 290 · 2025 330 · 2026E 370
78% of online orders ship within 10 miles of a store. Stores should fulfil them, not compete with them.
06At a glance
What the diagnostic found
- A quarter of stores destroy value — 23 stores lose a combined $19M a year; 15 of them sit within 8 miles of a stronger Halvorsen store.
- Large formats lag — Sales per sq ft −21%.
- Click & collect works — Basket 34% larger.
- Leases are flexible — 61 expire by 2029.
- Suburbs underserved — 4 growth corridors.
07Points
We recommend a smaller, connected network
Three moves, sequenced so savings from the first fund the other two.
- Exit 23 loss-making stores as leases expire, keeping 85% of their sales in nearby stores and online.
- Convert 40 large-format stores into hubs that fulfil online orders same day within 15 miles.
- Open 12 compact stores in four fast-growing suburbs where Halvorsen has no presence today.
08Two columns
What changes, and what stays
Changes
- Store count from 148 to 137
- 40 stores become fulfilment hubs
- Labour model shifts to omnichannel
Stays
- Brand, range and pricing
- Every core metro market
- Store manager accountability
09Comparison
A phased rollout beats a one-time restructuring
One-time
- $64M charge in a single year
- High staff and customer disruption
- Savings start in 2027
Phased (proposed)
- Costs follow lease expiries
- Learning from 6 pilot hubs first
- Self-funding from year two
10Table
The $86M programme pays back in under two years
Lever Investment Annual uplift Payback Exits $18M +$22M EBIT 0.8 yrs Hub stores $41M +$17M EBIT 2.4 yrs New formats $27M +$9M EBIT 3.0 yrs Total $86M +$48M EBIT 1.8 yrs 11Timeline
A three-year roadmap in four phases
- Q1 2027Launch six pilot hub stores and lock in lease exit options.
- Q3 2027Close the first nine stores and scale hubs to 20 locations.
- 2028Open the first six compact stores in two growth corridors.
- 2029Complete the network: 40 hubs, 12 compact stores, 23 exits.
12Process
How each store decision will be made
- ScoreProfit, catchment and lease scored for every store.
- TestSales transfer modelled against nearby stores.
- DecideSteering committee signs off each wave.
- TrackResults reviewed 90 days after each change.
13Composed
Hub stores turn the estate into the online fulfilment network
- Order placed: Online or in the app (Customer)
- Route: Nearest hub with stock (Halvorsen)
- Pick: Store team picks in quiet hours (Halvorsen)
- Deliver: Same day within 15 miles (Halvorsen)
- Collect: Or pick up in store (Customer)
Governance
- Weekly: pilot hub dashboard
- Monthly: steering committee
- Quarterly: board update
Workstream Lead 2027 milestone 1 Network exits Rafael Ortega 9 stores closed 2 Hub stores Aisha Bello 20 hubs live 3 New formats Grace Whitfield Sites signed 4 People and change Kenji Sato Roles redesigned Decisions today
- Approve pilots: Six hub stores from Q1
- Fund phase one: $22M over 12 months
- Name a sponsor: COO to chair steering
Success looks like: EBIT margin back to 9% by 2029
14Image
What a hub store looks like
The front of the store stays a showroom. The back third becomes a picking zone with lockers, so online orders leave within hours.
- Pilot design tested in two stores
- No change to customer floor space
Image: Clean architectural illustration of a home-goods store with a rear fulfilment area
15Team
The joint team that will deliver it
- Elena Marchetti, Partner, Calder Wynn. Engagement lead.
- Rafael Ortega, COO, Halvorsen Home. Executive sponsor.
- Aisha Bello, Principal, Calder Wynn. Hub store rollout.
- Kenji Sato, Chief People Officer. Change and workforce.
16Quote
Customers already shop this way
“I order on my phone at lunch and pick it up on the way home. The store is my warehouse now.”
17Closing
Fewer stores, working harder
Approve the six pilot hubs today, and the network pays for its own transformation from 2028.
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Each headline states the point of the slide as a full sentence (an action title), the recommendation comes early, and every chart or table supports one claim. Read the titles of this example in order and they tell the whole story.