Product launch example
A product launch presentation with the plan and the roadmap
A launch plan for a home air monitor and its app, for product managers and founders taking something to market. It shows what the beta proved, what is in version 1.0, how it compares with existing monitors, the first 90 days of launch targets and four releases planned for the year.
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01Cover
Introducing Breeze One
Launch plan and 2027 roadmap for our first home air monitor · Tessaly Labs · 3 March 2027
02Agenda
What we'll cover
- Why we built it
- What it does
- What beta users told us
- Launch plan
- Roadmap and team
03Section
Why we built it
People spend 90% of their time indoors, and have no idea what they're breathing.
04Key numbers
Beta proved people use it every day
Households that acted on Breeze alerts cut their average indoor CO₂ level by 28% within a month.
- 1,200 — Beta homes, 10 weeks
- 4.7/5 — Average beta rating
- 81% — Open the app daily
- 62% — Would buy at $149
05Chart
Engagement grew every week of the beta instead of fading
Chart: Daily active %, Acted on alert % across Week 1, Week 4, Week 7, Week 10.
- Daily active %: Week 1 64 · Week 4 71 · Week 7 77 · Week 10 81
- Acted on alert %: Week 1 22 · Week 4 38 · Week 7 49 · Week 10 57
Weekly reports, added in week 3, turned curiosity into habit. They ship on day one of launch.
06At a glance
Breeze One at a glance
- Know your air, room by room — Six sensors track CO₂, particles, humidity, VOCs, temperature and noise, with a plain-language score for every room.
- Smart alerts — Open a window now.
- 18-month battery — No wires needed.
- Works with any hub — Matter certified.
- $149 retail price — No subscription.
07Points
Three things set Breeze One apart
Each came straight from what beta households asked for.
- Advice, not just data: every alert says what to do, such as opening a window or running a fan.
- Weekly reports show how each room compares with the week before and with health guidelines.
- Privacy by design: readings stay on the device and app, with no account needed to start.
08Two columns
What's in version 1.0, and what's next
At launch
- Six-sensor monitor and app
- Smart alerts and weekly reports
- iOS, Android and Matter
Later in 2027
- Multi-room dashboard
- Automations with fans and purifiers
- Allergy and pollen forecasts
09Comparison
Breeze One does more for less than today's air monitors
Typical monitor
- $199–$299 plus subscription
- Raw numbers and charts
- Needs a power cable
Breeze One
- $149, no subscription
- Clear advice in plain language
- 18-month battery, place anywhere
10Table
Launch targets for the first 90 days
Channel Units Share Launch date Own website 18,000 40% 3 March Online retail 15,000 33% 3 March Home stores 9,000 20% 24 March Telecom bundles 3,000 7% 14 April 11Timeline
The 2027 roadmap in four releases
- MarchBreeze One launches in the US and Canada with app 1.0.
- JuneMulti-room dashboard and automations with smart fans.
- SeptemberUK and EU launch; pollen and allergy forecasts.
- NovemberBreeze Mini for bedrooms and nurseries, at $79.
12Process
How Breeze turns readings into action
- SenseSix sensors sample the air every minute.
- ScoreReadings become one score per room.
- AdviseAn alert says what to do, and when.
- ReportA weekly report shows the progress.
13Composed
One launch plan takes Breeze One from pre-order to repeat buyer
- Pre-order: Waitlist of 26,000 opens 3 March (Customer)
- Ship: Delivered inside 3 days (Tessaly)
- Set up: Paired in under 2 minutes (Tessaly)
- Engage: First weekly report on day 7 (Tessaly)
- Expand: Second unit for another room (Customer)
Launch rhythm
- Daily: sales and reviews check
- Weekly: app release train
- Monthly: roadmap review
Workstream Owner Launch goal 1 Manufacturing Lucas Ferreira 60,000 units ready 2 App and firmware Yuki Tanaka 1.0 shipped, 4.6+ 3 Marketing Amara Nwosu 26,000 waitlist 4 Retail and support Noah Lindgren 500 stores live Launch guardrails
- Quality gate: Under 1% return rate in beta
- Stock buffer: Six weeks of inventory
- Fast fixes: Weekly app releases
Success looks like: 45,000 units sold in 90 days
14Image
Designed to disappear into the home
Breeze One is the size of a coaster and sits on any shelf. A soft light ring turns amber when a room needs fresh air.
- Made from 70% recycled aluminium
- Setup in under two minutes
Image: Minimal product illustration of a round air monitor on a wooden living-room shelf
15Team
The launch team
- Amara Nwosu, Head of Product. Owns the launch end to end.
- Yuki Tanaka, Engineering Lead. App and firmware.
- Lucas Ferreira, Hardware Operations. Manufacturing and supply.
- Noah Lindgren, Retail Partnerships. Stores and telecom bundles.
16Quote
What a beta household said
“The kids' room was the worst in the house at night. One alert a day fixed it, and they sleep better.”
17Closing
Breeze One ships on 3 March
Stock is built, the app is ready and 26,000 people are waiting. Let's launch.
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Questions
Why the product exists, the evidence it works, what is in the first release, how it beats the alternatives, the launch targets and what comes next. This example gives each its own slide and ends with the ship date.