How to pick a title
The title is the first slide everyone sees and often the only line people remember. Say what the talk gives the audience rather than naming its subject: “Q3 support review” tells them nothing; “Fixing overnight support for less than we spend on overtime” tells them why to listen.
Match the style to the room. Leadership audiences want the answer; classes and conferences respond to a question or a promise; a plain descriptive title is safest for a formal report or a thesis.
Example
Subject
Q3 customer support review
Title
Overnight support: the fix costs less than the problem
Subject
Introduction to machine learning (class)
Title
How computers learn from examples, in three simple ideas
Subject
Market entry study, Brazil
Title
Why São Paulo should be our next market
Questions
It is specific, short (ten words or fewer) and tells the audience what they will get: the main takeaway, the question answered or the benefit. A subtitle can carry the context, such as the team, the date or the scope.
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